ABOUT

Built so agents can be trusted with more.

Our mission is to create a world in which people and companies can interact without friction or frustration. That's why every rul.ai agent pairs a neural layer for language with a symbolic layer for judgment.

OUR STORY

From low-code conversational AI to a governed agent architecture.

1999 – 2000

Research foundations

Our founding researchers published some of the first work on neural networks for dialog systems, years before "conversational AI" was a category. That was followed by competition wins at the DARPA challenge (2004), the Netflix Prize (2006), ACM Multimedia (2016 to 2017), and, most recently, winner of the NeurIPS 2025 MMU-RAG Competition.

2016

Founded, rooted in academia

Started by a founding team with a combined 200+ years of AI research experience, 400+ published papers and 80+ patents, built to bring that research into production conversational AI.

2016 – 2025

Deployed at enterprise scale

Went into production across contact centers, financial services, insurance, retail, healthcare and manufacturing, including TTEC, Sitel, Sanofi, Michelin, DHgate, Aon, CVS Health and Zenni.

2026

Rearchitected around neural-symbolic control

Added a symbolic policy layer that governs every action the neural layer proposes, built for enterprise-level, omni-channel deployments.

LEADERSHIP

Industry depth, paired with research depth.

Gary Barnett

Gary Barnett, Chief Executive

A world authority on contact center, unified communications and payment security, recognized by the industry with a Lifetime Achievement Award. Previously CEO of Sycurio through its successful 2021 exit, then SVP/GM of Engagement Solutions at Avaya, where he helped take the company public and grow it past $1.2B in annual revenue, and CEO/CTO of Aspect Communications, after founding and leading Prospect Software (later acquired by Aspect). A pioneer of contact-center technologies including automatic call distribution, computer-telephony integration, workforce optimization and voice-based virtual agents.

Yi Zhang

Yi Zhang, Co-Founder

Director of the UC Santa Cruz Generative AI Center and a Professor of Computer Science and Engineering, specializing in translating cutting-edge AI research into systems that work in the real world. She holds a Ph.D. and M.S. with a specialization in Language Technologies from the School of Computer Science at Carnegie Mellon University. Her work has received the ACM SIGIR Test of Time and Best Paper Awards, the NSF CAREER Award, and research awards from Google, Microsoft and IBM. She has consulted for global enterprises including Alibaba, HP and Toyota.

PARTNER WITH RUL.AI

Three ways to build with us.

Systems integrators, software vendors and referral partners all work with rul.ai today, with revenue share on what they bring in.

  • System integrators: add conversational AI to your services practice and lead implementations for your own clients.
  • Software vendors: embed rul.ai's agent runtime into your own product or platform.
  • Referral & reseller: bring rul.ai to new and existing clients and earn revenue share on what you close.
IMPLEMENTATION PARTNERS
Consulting

Deloitte

Global consulting and implementation partner, bringing conversational AI into enterprise transformation engagements.

Marketing & CX

Epsilon

Turns customer experiences into meaningful, human interactions that drive results.

Digital commerce

CommerceCX

Connects technology, data and insight into one frictionless digital experience.

Implementation

Acronotics

The nuts-and-bolts partner for getting bots built and into production.

Technology consulting

Endava

Global digital transformation partner for enterprise technology programs.

BPO / contact center

Sitel & TTEC

Customer-experience outsourcing partners deploying rul.ai across their own contact-center operations.

Headquarters: 1999 S. Bascom Ave, Suite 700, Campbell, CA 95008

Come build the governed half of AI agents with us.